
Most £1–10M service businesses do not have a lead problem. They have structural misalignment.
In this session, I show you the 4 revenue layers that determine whether growth compounds or quietly erodes.
This is NOT for early-stage startups chasing hacks.
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Busy pipelines but inconsistent revenue
Rising acquisition costs
Low close rates despite more activity
Teams working harder but not smarter
No single revenue signal guiding decisions
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In this session, I walk you through four revenue layers that determine whether growth compounds or quietly erodes.
Layer 1 — Customer Clarity
Why Revenue per Qualified Opportunity stalls without a defined ICP.
Layer 2 — Offer Strength
Why more meetings do not equal more revenue.
Layer 3 — System Alignment
How misaligned KPIs quietly suppress growth.
Layer 4 — Visibility
The single signal that creates decision clarity under pressure.
In just over 60 minutes, you will see the structure behind your revenue.
You will understand:
• The 4 layers that drive predictable growth
• Where structural misalignment is suppressing performance
• Why more activity rarely fixes a structural problem
• How to use AI to enhance clarity, not create more noise
• How to design a revenue model your team can execute without constant founder intervention
• The one signal that should guide every revenue decision
This is not about working harder.
It is about aligning the system.
If you are still sitting in the sales seat, this is for you.
If your business depends on you for every key decision, this is for you.
If growth feels possible but unpredictable, this is for you.
This masterclass is designed for founder-led B2B service firms doing between $1M–$10M in revenue.
You are ambitious.
You want to scale.
But you are tired of tactical noise and surface-level AI advice.
This session shows you the structure beneath it all.

Onur Ibrahim works with ambitious founders who are tired of feeling busy but not in control.
Most of the businesses he meets are not broken. They are misaligned. Teams are working hard. Leads are coming in. Revenue looks fine on the surface. But growth feels unpredictable and decisions feel reactive.
Onur helps founders remove that noise.
As a Revenue Architect and AI researcher, he designs disciplined revenue systems that align the right customer, the right offer and the right incentives so teams optimise for outcomes, not activity.
He has designed 945+ revenue systems for founder-led service firms navigating scale and complexity.
His approach blends structural thinking with intelligent automation, using AI to enhance clarity and decision making rather than add more noise.
His philosophy is simple:
When you remove noise, structure wins.
He is also a speaker and author, known for making complex growth problems feel clear, practical and solvable.

945+ Revenue Systems Designed
20+ Years Designing Growth Systems
Founder-Led Service Firms Across 2 Continents
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